For: Ministry of Information Communication & the Arts (MICA)
Art Direction & Design: Gia Hai (JJ)
Copywriting: Daylon Soh
Description: We broke away from the norm of using event photos of the President and the fund’s beneficiaries as we weren’t simply generating awareness like previous ads.
To increase traffic to the new website, the art and copy were conceived to be an open invitation for a housewarming party in this half page press advertisement.
You’re just a click away from our new home!
Join us for housewarming @ www.pc.org.sg