For: Ngee Ann Polytechnic (NP)
Art Direction & Design: Eric Chan
Copywriting: Daylon Soh
Photography: Kelvin Fok
With the recent launch of NP’s Ideawerkz Office, the client needed to shout to its group of student teenagers that they were going to award student ideas with cold-hard cash.

As teenagers have shorter attention span, the art and copy was conceived to sell the message in an entertaining manner. One of the student volunteers became the campaign poster girl with the doodle icons and diagrams as supporting visuals throughout all collaterals.

We also introduced a motion sensing light bulb which lights up whenever someone waves at it and a mobile buggy ‘bank’ decorated with the key visual elements. Humor and interactivity created a talking point and the fund was subsequently oversubscribed.