For: High Tech Computer Asia Pacific (HTC)
Art Direction & Design: Daylon Soh
Copywriting: Daylon Soh
Description: The ad was conceived as part of a pitch submission. Leveraging on HTC revamped ‘Quietly Brilliant’ brand campaign, the idea was to use HTC Sense’s functions as a market differentiator.
The idea is to convey how HTC Sense can adapt to its user’s needs easily. Make the ad yours. Simply fill in the blanks, and your word will be translated to one out of 200+ functions.